Principal Tower and The Stage

If I look East, along a narrow angle, I can see two new tall buildings in Shoreditch: the “Principal Tower”, and “The Stage”. They are on adjacent sites, about a mile away.

Looking East: The Stage and Principal Tower

The Stage is the tall building on the left, under construction. Their website tells me this will be a “dynamic 37 level landmark for luxury living”. The reason it’s called The Stage is because the remains of the Curtain Theatre were discovered on the site. This theatre was a location for the staging of Shakespeare’s plays, and dates back to 1577. The tower is provides luxurious accommodation. The planning report says:

The scheme does not include any affordable housing, and the viability appraisal confirms that it is not possible to deliver any due to the financial burdens of excavation and archaeological work to the remains of Curtain Theatre in order to create a cultural facility.

planning report D&P/2975/02 18 December 2013, Mayor’s decision*

The architects are Perkins+Will. The developer cited on the planning application was Plough Yard Developments Ltd. That company was dissolved on 23rd Aug 2019. The current owner/developer is “The Stage Shoreditch Development Limited” according to the website “New London Development”.

The building with the truncated spire in front of The Stage is “Triton Court”, which is on the North side of Finsbury Square. The little dome is part of the same building. This dome in on the older, western, part, which was built in 1904-5. The taller part with the spire was later, 1929-30. It was the headquarters of the Royal London Mutual Assurance Society. The building interior was redeveloped in 2013-15 and is now an office development called “Alphabeta”

The tall block on the skyline to the right of picture is “Principal Tower”. This is a residential tower which, according to the website:

“..offers the opportunity to own an architectural masterpiece, equivalent to a priceless piece of art that will give constant pleasure and lasting value.”

from the sales website:, copied on 2nd April 2020

The architect is Foster+Partners. The developer is Brookfield Property Partners. Alongside and beneath the residential tower are offices and shops, in a space called “Principal Place”. One tenant of the office space is Amazon.

Here are some pictures from the sales website:

Here are some maps:

My sketch map showing the locations of the towers in the picture
Map downloaded from the Principal Tower website. The brown dots are “cultural locations”. The red arrow shows the sightline in the picture.

The drawing took just over 2 hours. The colours are: Phthalo Turquoise (W&N), Mars Yellow(DS), Perylene Maroon (DS) and a bit of Perinone Orange (DS).

*The document is on the site at this link: (downloaded 2nd April 2020) Planning Application 2012/3871

Click to access the_stage_curtain_road_report.pdf

You can download the document here:

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